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Equinox Tribeca opens on Murray Street
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Just two months into construction, work on an Equinox Fitness Club planned for Tribeca was halted by 9/11, when the building's roof was damaged by falling debris. Delayed but not deterred by the setback, a year and a half later the company has opened the new 30,000-square-foot facility, located on the southeast corner of West Broadway and Murray Street.
"When we sat down to review our business plan," said Equinox CEO Harvey Spevak, "it was eminently clear that, despite the changed economic environment, we remained committed to our mission to meet the under-serviced [fitness] needs of New York City's vital financial community, as well as the burgeoning Tribeca neighborhood."
The two-story Equinox Tribeca will offer a full range of fitness, health and lifestyle programs. Officials have been pre-selling memberships since last summer, and ultimately expect about 4,000 members to take advantage of services such as core personal training, longevity fitness and rehabilitation for those recovering from injury.
Equinox Tribeca will also house a spa, a steam room, a juice bar and computer kiosks for Internet access, along with its own retail sportswear shop featuring athletic clothing and fitness accessories. The center will feature a range of wellness and workout classes, including unique offerings such as Yogilates, a blend of Hatha yoga and Pilates.
Spevak said the facility's architecture and design will reflect the surrounding neighborhood, as Equinox has strived to do elsewhere. "Our new club will be consistent with the energy of the community," he said.
"We'll also be offering a new initiative called the 'Corporate Athlete' program," Spevak added, "to help Fortune 100 executives perform at their maximum capacity through a holistic program that incorporates the physical, mental, emotional and spiritual." Exclusive to the new facility, the program will include on-site sports scientists and corporate psychologists; it's one of the many unique features that new members can expect at the club.
"The club's philosophy is to provide a mix of mind-body experiences that foster a feeling of well-being and comfort in a design environment," said Paul Boardman, Equinox's executive vice president of design and development. "For example, the women's locker room will have warm natural wood, piped-in music and wall sconces filled daily with fresh flowers, all of which will evoke a pampered feeling of being in a spa in Tuscany."
The facility at 54 Murray Street opened its doors for the first time on Monday, March 24, and will be open seven days a week.
For information about membership, visit www.equinoxfitness.com or call (212) 566-6555.
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